a better camera as it tries to drive excitement for tablets amid slowing demand.
The iPad Air 2, at 6.1
millimeters "thin," also adds many of the features previously available
on iPhones. That includes the ability to take burst shots and
slow-motion video and the inclusion of a fingerprint ID sensor for use
instead of a passcode. It also has an anti-reflective coating, a first
for a tablet, which makes it 56 percent less reflective, said Philip
Schiller, senior vice president of marketing, on stage at the event at
Apple's headquarters in Cupertino, California.
The
iPad Air 2 will start at $499. Apple also updated its iPad Mini device,
with a starting price of $399. The new devices will begin shipping next
week, with advance orders starting Friday.
Meanwhile,
Apple made its new Mac operating system, Yosemite, available as a free
download starting Thursday. Apple Pay, the company's new system for
using iPhones to make credit and debit card payments at retail stores,
will launch on Monday.
CEO
Tim Cook opened Thursday's product-launch event by touting strong
reception to the new iPhone 6 and 6 Plus, released last month.
"It's been an incredible year and tremendously busy already," he said,
adding that the new iPhones have been the fastest-selling in Apple's
history. He reiterated that the iPhones will launch in China in just a
few hours and said the launch is aligned with a rollout of 4G cellular
networks there.
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