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Friday, 27 March 2015

Auto News: Mercedes To Build World's First Premium Pick-Up.

The German luxury brand says that it plans to enter the market by 2017 and that its first pick-up will take styling cues from its SUV
range and comfort cues from its existing executive sedans.
Mercedes says that the decision to move into the mid-size pick-up market, currently dominated by US brands, is because of a huge shift in recent years -- from commercial to personal use and from wanting something that is utilitarian to wanting a vehicle that's as comfortable and refined as it is practical.
And although the US is the world's biggest pick-up market -- one in 10 vehicles sold in the country over the last 12 months was a pick-up -- Mercedes plans to initially target its luxury model at the Latin American, European and Australian markets.

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