The German luxury brand says
that it plans to enter the market by 2017 and that its first pick-up
will take styling cues from its SUV
range and comfort cues from its
existing executive sedans.
Mercedes
says that the decision to move into the mid-size pick-up market,
currently dominated by US brands, is because of a huge shift in recent
years -- from commercial to personal use and from wanting something that
is utilitarian to wanting a vehicle that's as comfortable and refined
as it is practical.
And
although the US is the world's biggest pick-up market -- one in 10
vehicles sold in the country over the last 12 months was a pick-up --
Mercedes plans to initially target its luxury model at the Latin
American, European and Australian markets.
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