Partnering with manufacturers, chip makers, and fashion brands, Google (GOOG, Fortune 500) is planning a full scale roll-out of smartwatches in the near future. Google built a version of its Android operating system specifically for watches, with the hope that it will achieve similar success to Android for smartphones.
Conceptually, the Android Wear software looks like an extension of the software that Google built for Glass, Google's smart glasses released a year ago.
Android Wear will deliver notifications to the watch without you having to dig around too much for them. It will also respond to voice-based commands. Both are things Google is already pretty good at.
But Android Wear promises to take things one step further when it comes to contextual awareness: It won't just alert you to texts and emails or navigate you in the right direction, which your smartphone does today. A conceptual video made by Google shows and Android Wear watch providing a woman with her airline boarding pass when she arrives at the gate and a Jellyfish warning for surfers just before they get their boards out of a truck.
Essentially, it will be Google Now -- Google's version of Apple's (AAPL, Fortune 500) Siri -- on your wrist.
Motorola announced Thursday that it will release Moto 360, a smartwatch powered by Android Wear, in the summer. Google also partnered with Asus, HTC, LG, Samsung, Intel (INTC, Fortune 500), Qualcomm (QCOM, Fortune 500) and Fossil (FOSL) among others to release smartwatches later this year.